http://www.businessweek.com/technology/content/aug2008/tc20080826_932949.htm?chan=technology_technology+index+page_top+stories
The article reports that Amazon has purchased the startup website “Shelfari,” a site that lets users start online book groups, create virtual shelves, and share recommendations. Amazon makes and sells a product called the Kindle, an e-Book reader. It seems that they intend to use Shelfari as a tool to help sales for its Kindle book store. The article quotes both industry experts and Amazon’s competition about their opinions on the move. They seem to feel that the Kindle company is overvalued, but Amazon’s moves may help to justify Kindle’s overblown stock.
The article caught my eye as an English major. I'm an avid reader, but I’ve never even seen an e-Book, and I’ve always thought it was a dumb idea. Although I recognize the space efficiency and paper-saving of e-Books, I don’t expect them to catch on. With the possible exception of academia, I think people like having books, and don’t need another gizmo with a charger, and that isn’t approved for use during takeoff on airplanes. The article is also important for investors, who may be looking to buy or sell their Amazon or Kindle stock are looking to make sense of the headlines.